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Ultimate Negative Keyword Analysis Prompt

A Balanced Framework for Smart Negative Keyword Identification

🚨 CRITICAL: KEYWORD INTENT THEORY LIMITATIONS

The Intent Fallacy - Why Human Logic Often Fails

❌ DANGEROUS ASSUMPTION: "This keyword seems irrelevant, so it must be a negative"

✅ REALITY: Google's algorithm has access to 1000+ data points we can't see

Why "Irrelevant" Keywords Convert

Google's algorithm determines that specific users (based on search history, location, device, demographics, etc.) are highly likely to convert, even if the surface query seems informational.

Real Example:

• "hen do ideas edinburgh" - £22.11 spend, 44 clicks, 2 conversions
• Surface intent: Informational (seeking ideas)
• Reality: Google showed ads to qualified users who converted
• Human error: Would recommend negating based on "intent theory"
• Data truth: Actually profitable keyword that should be protected

🔥 THE GOLDEN RULE: CONVERSION DATA OVERRIDES INTENT THEORY

IF keyword has conversions = NEVER NEGATE (regardless of perceived intent)
IF keyword has zero conversions + meaningful spend = Investigate for negation

Primary Analysis Prompt